Asked by Shams Fawzi on May 11, 2024
Verified
Jade Inc., a cosmetics company, caters to women between the ages of 20 and 50. Given this information, it can be said that Jade has used the process of _____ to select its consumer base.
A) vertical integration
B) arbitrage
C) privatization
D) market segmentation
Market Segmentation
The process of dividing a target market into smaller, more defined categories based on characteristics such as demographics, interests, needs, or location.
Consumer Base
The group of individuals or organizations that are the actual or potential buyers of a product or service.
Cosmetics Company
A business entity that manufactures, distributes, and sells beauty and personal care products.
- Gain an understanding of the notion of segmenting markets and how it is applied in identifying a consumer group.
Verified Answer
Learning Objectives
- Gain an understanding of the notion of segmenting markets and how it is applied in identifying a consumer group.
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