Asked by Jasmine Montero on Jun 28, 2024
Verified
Regardless of the objective of an advertising campaign, each campaign's objectives must be
A) sincere and emotional.
B) consistent with those of the available media.
C) either informative or persuasive but not both.
D) specific and measurable.
E) designed for use in both a pull and a push strategy.
Advertising Campaign Objectives
The specific goals that a company aims to achieve through its advertising efforts, such as brand awareness, customer engagement, or sales increase.
Specific and Measurable
Describes objectives that are clear and quantifiable, making it easier to track progress and accomplish goals.
Informative or Persuasive
Refers to communication that either aims to educate the audience about something or convince them to adopt a certain viewpoint or behavior.
- Comprehend the basic principles involved in establishing objectives and budgets for advertising.
Verified Answer
ZK
Zybrea KnightJul 04, 2024
Final Answer :
D
Explanation :
Objectives of an advertising campaign must be specific and measurable in order to properly evaluate the success of the campaign. Sincerity and emotionality may be important factors but are not the main focus of setting objectives. Objectives should be consistent with media but this is not the most important factor. Advertising campaigns can be both informative and persuasive. The push or pull strategy is a separate concept from campaign objectives.
Learning Objectives
- Comprehend the basic principles involved in establishing objectives and budgets for advertising.