In a marketing plan,modifications made to budgets and objectives are typically based on ________.

A) promotions
B) forecasts
C) segments
D) strengths

Modifications in a marketing plan are typically based on forecasts, which help businesses make informed decisions about budget allocation and objective setting. Forecasts involve analyzing market trends, economic indicators, and consumer behavior to predict future outcomes, such as sales volumes, revenue, and profits. Based on these forecasts, businesses can adjust their budgets and objectives to align with their expectations and optimize their performance. While promotions, segments, and strengths are important elements of a marketing plan, they may not be the primary drivers of budget and objective modifications.