In the ________ stage of conscious marketing, a firm will decide what level of commitment to its ethical policies and standards it is willing to declare publicly and how the firm plans to balance the needs of its various stakeholders.

A) brainstorming
B) implementation
C) planning
D) control
E) evaluation

Conscious Marketing

Marketing practices that are aware of their impact on society, the environment, and the welfare of consumers, prioritizing ethical considerations.

Ethical Policies

Guidelines and principles set by an organization to conduct its business in a manner that is honest, fair, and respectful to all stakeholders.

Stakeholders

Individuals or groups with an interest or concern in the success and operations of a business, including employees, customers, investors, and the broader community.