Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills's ________ phase of its strategic marketing planning process.

A) planning
B) implementation
C) control
D) evolution
E) marketing mix

Conscious Marketing

An approach to marketing that acknowledges a business's broader responsibilities by focusing on ethical practices, social and environmental impacts, and the well-being of customers, employees, and the community.

General Mills

An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

Strategic Marketing Planning Process

A methodical approach to developing marketing strategies that align with business goals, involving analysis, implementation, and monitoring.