GWI Industries was planning on raising the pay of its managers, but not its frontline employees. To determine the potential ethical issues, it should first identify the issues involved so that it can gather facts related to those issues.

Ethical Issues

Concerns or dilemmas about right and wrong, moral principles, and values that arise in various contexts.

Frontline Employees

Workers who are directly involved with customers, offering services or selling products, often seen as the face of the company.