Asked by Diwas Bhatt? on Apr 28, 2024
Verified
In the communication process, the information conveyed by the salesperson to the prospect during the sales presentation is called:
A) the source context.
B) encoding.
C) the medium.
D) decoding.
E) the message.
The Message
The core piece of information or idea that is conveyed by a communicator to an audience, especially in advertising or marketing contexts.
- Gain insight into the operations and value of encoding and decoding in sales discourse.
Verified Answer
CA
Chinedu AjuruchiMay 03, 2024
Final Answer :
E
Explanation :
The information conveyed by the salesperson to the prospect during the sales presentation is referred to as "the message." This term is used to describe the actual content or information that the sender (in this case, the salesperson) wishes to communicate to the receiver (the prospect).
Learning Objectives
- Gain insight into the operations and value of encoding and decoding in sales discourse.
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