Asked by Tracy Thich on Aug 01, 2024
Verified
If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is
A) protection of the consumer's property.
B) the low cost of the system.
C) the low monthly payments for the service.
D) easy,do-it-yourself installation.
E) attractiveness and design features.
Wealthy Professionals
Individuals with a high net worth who have gained their wealth through their profession.
Consumer Benefit
The advantage or positive outcome that a user gains from using a product or service.
Security System
A set of measures and devices designed to protect a place or person from unauthorized access, harm, or theft.
- Emphasize consumer benefits relevant to the target market in marketing messages.
Verified Answer
MS
Maria Sola Gratcia BanjarnahorAug 08, 2024
Final Answer :
A
Explanation :
Wealthy professionals are likely to have valuable assets and property they want to protect, so emphasizing the protection of their property would be the most relevant and compelling benefit. They may not be as concerned with cost or DIY installation, but the security of their assets is likely a top priority.
Learning Objectives
- Emphasize consumer benefits relevant to the target market in marketing messages.