The desire phase of a conventional marketing or sales message should

A) cut through "the clutter" to get your audience's attention.
B) offer just enough information to build interest in the product or service.
C) expand on your explanation of how the product or service will benefit the audience.
D) include a persuasive call to action.
E) offer discounts and premiums if the item is bought right now.

Desire Phase

In marketing, the stage where a consumer develops a favorable inclination towards a product or service, following awareness and interest.

Persuasive Call

A telephone conversation aimed at convincing or influencing the listener to take a specific action or adopt a particular viewpoint.

Conventional Marketing

Traditional marketing methods, such as print ads, billboards, and television commercials, used to promote products or services.