Asked by Nazareth Valladares on Jul 13, 2024
Verified
Company A manufactures and sells extreme sports gear. Its website includes a place for customers to post reviews of its products, both positive and negative. It also encourages them to share their experiences with the products, including pictures of them using the products. These aspects of the website demonstrate how the company uses ________ to sell its products.
A) community building
B) public relations
C) online incentives
D) product champions
E) customer salespeople
Community Building
The process of fostering and developing a sense of belonging and unity among individuals within a group or around a brand, product, or cause.
Extreme Sports Gear
Equipment and apparel designed specifically for the unique demands and risks associated with extreme sports activities.
Website
A collection of web pages and related content that is identified by a common domain name and published on at least one web server.
- Perceive the importance of concentrating on target groups in marketing communications for increasing customer receptiveness.
Verified Answer
Learning Objectives
- Perceive the importance of concentrating on target groups in marketing communications for increasing customer receptiveness.
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