A major factor contributing to the growth in the use of direct marketing IMC efforts is

A) reduced government regulation of deceptive advertising practices.
B) expanded use of personal selling.
C) a shift from objective-and-task to rule-of-thumb budgeting.
D) increased use of credit and debit cards, and online shopping by consumers.
E) the reduction in IMC noise, allowing for a decreased lagged effect.

Direct Marketing

A form of advertising in which companies communicate directly with customers through a variety of media including mail, email, telephone, and texting.

Imc Efforts

Integrated Marketing Communications efforts, which coordinate various promotional tools and channels to provide a clear, consistent, and compelling message about an organization and its products.

Online Shopping

The process of buying goods and services over the internet through online stores or platforms.