If an evaluator is providing an employee with feedback about their past performance or future potential using "the tell and sell" approach, what is the evaluator engaging in?

A) talent management
B) setting performance standards
C) an evaluation interview
D) a 360-degree performance appraisal
E) establishing a performance improvement plan

Tell And Sell

A sales strategy where the seller provides information about the product's features and benefits and then attempts to persuade the customer to make a purchase.

Evaluation Interview

An evaluation interview is a formal discussion between a supervisor and an employee to review the employee's performance and set future goals.

Performance Standards

Benchmarks or criteria established to evaluate the effectiveness and efficiency of employees' work performance.