Asked by Miriam Petit on Apr 24, 2024
How do the attributes of occasion and loyalty affect behavioral segmentation?
Occasion
A specific time or event for which a particular activity is suited or at which it takes place.
Loyalty
The quality of being faithful in one's support of a particular brand, product, or service, often resulting in repeat purchases or continued engagement.
- Differentiate among several bases for segmentation (demographic, psychographic, geodemographic, behavioral) and their application in practice.
Learning Objectives
- Differentiate among several bases for segmentation (demographic, psychographic, geodemographic, behavioral) and their application in practice.
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