Asked by Rachel Romero on May 16, 2024
Verified
Create an example of geodemographic segmentation.
Geodemographic Segmentation
A market research technique that categorizes consumers based on geographic location and demographic information.
- Differentiate between various segmentation bases (demographic, psychographic, geodemographic, behavioral) and their applications.
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Alyssa DanielleMay 18, 2024
Final Answer :
Answers will vary but should combine geographic and demographic bases for segmentation.
Learning Objectives
- Differentiate between various segmentation bases (demographic, psychographic, geodemographic, behavioral) and their applications.
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