Asked by Bryce McCoy on May 20, 2024
Verified
Identify two methods used in segmenting markets and give an example of a situation where each might be used.
Segmenting Markets
The practice of dividing a broad target market into subsets of consumers with common needs or characteristics and then designing and implementing strategies to target them.
- Delineate the differences between various segmenting principles (demographic, psychographic, geodemographic, behavioral) and their employments.
Verified Answer
SM
sushmi maharjanMay 26, 2024
Final Answer :
Answers will vary; the student should correctly apply each of the two selected methods to an example (geographic, demographic, psychographic, and behavioral).
Learning Objectives
- Delineate the differences between various segmenting principles (demographic, psychographic, geodemographic, behavioral) and their employments.
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