The text states that "geodemographic segmentation can be particularly useful for retailers." Use a local retailer to describe how geodemographic segmentation could be useful.

Answers will vary. Professors might want to substitute the name of a local retailer students are familiar with. Responses should include a definition of geodemographic segmentation as segmentation based both on where people live and on demographics. Geodemographic segmentation is particularly useful to brick-and-mortar retailers because customers typically patronize stores close to their neighborhoods.