Gamea Tech. wishes to develop products that are unique so that it can persuade customers to pay more for it. In this scenario, Gamea Tech is following a _____.

A) differentiation strategy
B) high-cost strategy
C) greenfield strategy
D) price-skimming strategy

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors in the marketplace.

Unique Products

Goods or services that offer distinct features or benefits not commonly found in similar offerings from competitors.

Persuade Customers

The process of convincing potential buyers to purchase a product or service through various techniques, including advertising, personal selling, and promotions.