Asked by Marianne Szabelski on Jul 03, 2024
Verified
Franchising is a type of contractual ________ marketing system.
A) cooperative
B) corporate
C) vertical
D) administered
E) conventional
Contractual Marketing System
A network of agreements between various parties in the distribution channel to promote, distribute, and sell products.
- Comprehend the architecture and varieties of distribution channels in marketing.
Verified Answer
ZK
Zybrea KnightJul 05, 2024
Final Answer :
C
Explanation :
Franchising is a type of vertical marketing system where the franchisee adopts the franchisor's entire business format, including branding, products, and marketing strategy, creating a unified and coordinated distribution and sales effort.
Learning Objectives
- Comprehend the architecture and varieties of distribution channels in marketing.