Asked by Daniel Bathaei on Jun 03, 2024
Verified
Tony the Tiger is part of the brand that differentiates Kellogg's cereal from that of other firms.
Tony the Tiger
The advertising cartoon mascot for Kellogg’s Frosted Flakes cereal, known for his catchphrase, "They’re Gr-r-reat!"
Brand
A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these, used by companies to distinguish their product or service from others.
Kellogg's
A multinational food manufacturing company known for its cereal and convenience foods, such as cookies, crackers, toaster pastries, and frozen waffles.
- Comprehend the meaning and elements of marketing.
Verified Answer
MR
Melony RaskinJun 03, 2024
Final Answer :
True
Explanation :
Tony the Tiger is the mascot for Kellogg's Frosted Flakes cereal, serving as a distinctive brand element that differentiates it from competitors' products.
Learning Objectives
- Comprehend the meaning and elements of marketing.