Asked by Darren Szack on Jul 03, 2024
Verified
Wholesalers are often used in an indirect marketing channel.
Indirect Marketing Channel
When one or more intermediaries work with manufacturers to provide goods and services to customers.
- Gain insight into the responsibilities and activities of middlemen in marketing conduits.
Verified Answer
CM
Carla MendozaJul 09, 2024
Final Answer :
True
Explanation :
Wholesalers typically purchase products from manufacturers and sell them to retailers or other businesses who then sell to the end consumer. This indirect approach allows for greater distribution and convenience for the manufacturer and retailer, and often results in lower costs for the consumer.
Learning Objectives
- Gain insight into the responsibilities and activities of middlemen in marketing conduits.
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