Explain the concept of media richness.

Richness is a medium's ability to (1)convey a message through more than one informational cue (visual,verbal,vocal),(2)facilitate feedback,and (3)establish personal focus.Face-to-face communication is a rich medium because it delivers information both verbally and nonverbally,it allows immediate feedback through both verbal and nonverbal responses,and it has the potential to be intimate and personal,at least in one-on-one and small-group settings.In contrast,lean media are limited in one or more of these three aspects.For example,texting and IM allow rapid feedback and can easily be personalized.However,they usually deliver information through only one informational cue (words),which can lead to misinterpretation.Emoticons,which attempt to add emotional nuances that might otherwise be conveyed through visual means such as facial expressions,are a response to the one-dimensional leanness of text-only messages.In general,use richer media to send nonroutine or complex messages,to humanize your presence throughout the organization,to communicate caring to employees,and to gain employee commitment to company goals.Use leaner media to send routine messages or to transfer information that doesn't require significant explanation.