Asked by Lindsay Drake on Jul 14, 2024
Verified
According to the concept of media richness,the richness of a medium does NOT depend on its ability to
A) facilitate feedback.
B) establish a personal focus.
C) handle multiple information cues simultaneously.
D) convey a sense of affluence and exclusivity.
Media Richness
Media richness theory suggests that communication media vary in their ability to convey information effectively, with richer media being more capable of transmitting complex messages.
Facilitate Feedback
The act of making it easier to provide or receive constructive criticism and responses.
Multiple Information Cues
Various signals or pieces of information that can be used to make judgments or decisions.
- Understand the concept of media richness and its importance in effective communication.
Verified Answer
BJ
Brooke JacksonJul 16, 2024
Final Answer :
D
Explanation :
The concept of media richness refers to the ability of a communication medium to convey information with multiple cues and provide immediate feedback. It focuses on the ability of the medium to handle complex, ambiguous, and non-routine situations. The option D, "convey a sense of affluence and exclusivity" does not relate to the concept of media richness.
Learning Objectives
- Understand the concept of media richness and its importance in effective communication.