Briefly describe at least three factors to consider when choosing media for business messages.

A number of factors can help you to determine the best medium for a business message.One is media richness,which is a medium's ability to convey a message through more than one informational cue,facilitate feedback,and establish personal focus.Another is formality,since your media choice governs the style and tone of your message.It is also important to consider media limitations,making sure that you've chosen the right medium for your audience and purpose.Urgency and cost are other important factors.Finally,consider audience preferences when deciding which medium to use for a message.