Asked by Daisy Cheng on Apr 26, 2024

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_____ has higher media richness than _____.

A) Telephone, E-mail
B) E-mail, video conference
C) Inventory control printout, personal letter
D) Video conference, face-to-face meeting
E) Newsletter, e-mail

Media Richness

Media richness theory posits that the effectiveness of communication varies with the richness of the medium used, rating from face-to-face (richest) to numerical documents (least rich).

Telephone

A communication device that transmits and receives sound, typically voices, over long distances using wire or radio technology.

E-mail

A digital method of sending and receiving messages over the internet between individuals or groups.

  • Appreciate the significance of media richness and its effect on the effectiveness of communication interactions.
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JC
Jonathan CohenApr 29, 2024
Final Answer :
A
Explanation :
Media richness theory suggests that communication methods have varying levels of richness based on their ability to facilitate understanding in a timely manner. A telephone call provides immediate feedback and conveys tone of voice, making it richer than an e-mail, which lacks tone and immediate feedback.