Candice has been directed by her regional marketing manager to cut prices on seasonal items, place an ad in the local paper, and tell distributors to reduce deliveries for the next month. Which step of the strategic marketing planning process is Candice engaged in?

A) evaluate performance
B) define the business mission
C) perform situation analysis
D) implement marketing mix and allocate resources
E) identify and evaluate opportunities

Strategic Marketing Planning Process

A systematic approach to developing marketing strategies and plans that support the overall business goals and objectives.

Implement Marketing Mix

The process of applying the 4Ps (Product, Price, Place, Promotion) strategic framework to market products or services effectively.

Allocate Resources

The process of distributing available resources, such as time, money, and personnel, among various projects or departments to achieve strategic objectives.