Asked by Hallie Canto on May 11, 2024
Verified
A firm that is deciding whether it will use advertising, sales promotion, personal selling, or public relations is concerned with the __________ element of the marketing mix.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
- Identify the components of the marketing mix and their influence on marketing strategy.
Verified Answer
AA
Learning Objectives
- Identify the components of the marketing mix and their influence on marketing strategy.
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