Asked by Brian Metroz on Jun 20, 2024
Verified
According to the ________,firms will successfully achieve their goals if they focus on satisfying consumers' needs.
A) marketing concept
B) progressive sales approach
C) market gain technique
D) executive orientation method
Marketing Concept
A business philosophy suggesting that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target markets.
Consumers' Needs
The essential desires or requirements that customers seek to fulfill with the purchase of goods or services.
- Elucidate the principle of marketing and its importance in enabling companies to attain success.
Verified Answer
TT
Terry TreatJun 25, 2024
Final Answer :
A
Explanation :
The marketing concept is a business philosophy that states that firms should satisfy the needs and wants of their customers in order to achieve their goals. This approach emphasizes the importance of identifying and meeting the needs of customers in order to build long-term relationships and create value for both the company and the customer. The other options given are not recognized business philosophies or practices.
Learning Objectives
- Elucidate the principle of marketing and its importance in enabling companies to attain success.