Asked by Carley Lambeth on May 07, 2024
Verified
What are the two general approaches used for account analysis?
Account Analysis
The process of evaluating the sales potential and profitability of individual customer accounts.
- Acquire knowledge of the methods applied in account segmentation and analysis.
Verified Answer
SM
Samuel MaciasMay 09, 2024
Final Answer :
The two general approaches are the undifferentiated selling approach and the account segmentation approach.
Learning Objectives
- Acquire knowledge of the methods applied in account segmentation and analysis.