Which level of customer relationship marketing can be related to an intimate friendship?

Customer Relationship Marketing

A marketing strategy focused on building and maintaining long-term, personal relationships with customers.

Intimate Friendship

An intimate and personal bond marked by strong love, confidence, and reciprocal comprehension.

Understand the concept and importance of customer relationship marketing in sales.

Verified Answer

Final Answer :

Partnering in relationship marketing can be related to an intimate business friendship.

Learning Objectives

Understand the concept and importance of customer relationship marketing in sales.