Describe at least three market segmentation strategies that may be adopted by a business owner.

Market Segmentation Strategies

Market segmentation strategies involve dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

Comprehend the principle of market segmentation and its importance in the field of marketing.

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Zybrea KnightJul 04, 2024

Final Answer :

mass marketing
niche marketing
individualized marketing

Learning Objectives

Comprehend the principle of market segmentation and its importance in the field of marketing.

Describe at least three market segmentation strategies that may be adopted by a business owner.

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Learning Objectives

Learning Objectives

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