Asked by Blake cannistraro on Jun 10, 2024
Verified
Income is perhaps the most volatile factor in demographic segmentation in the United States.
Demographic Segmentation
The division of a market into segments based on variables such as age, gender, income, education, and family size to tailor marketing strategies.
- Comprehend the principle and significance of market segmentation along with its techniques.
Verified Answer
SL
Sierra LarkinJun 11, 2024
Final Answer :
False
Explanation :
Age and geographic location are generally considered more stable factors in demographic segmentation, while income can fluctuate more frequently due to changes in employment, economic conditions, and personal circumstances.
Learning Objectives
- Comprehend the principle and significance of market segmentation along with its techniques.
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