Customers' use of web-based and social technologies means that buyers are initiating contact with sellers much later in the sales process.

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Zybrea Knight · Accepted Answer

Final Answer : True, Explanation :  Customers now have access to a wealth of information online and through social media, allowing them to research products, services, and sellers extensively before ever making contact with a sales representative. This shift means that buyers are often much further along in their decision-making process by the time they engage with sellers.

Customers' use of web-based and social technologies means that buyers are initiating contact with sellers much later in the sales process.

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