Customer-oriented metrics would most likely be used to ________.

A) collect data on customer satisfaction
B) identify customer needs and demands
C) link customer needs with core competencies
D) direct marketing efforts towards global segments

Customer-Oriented Metrics

Indicators used to measure aspects of customer satisfaction, behavior, and preferences in relation to a company's products or services.

Customer Satisfaction

A measure of how products or services meet or surpass the expectations of customers, often used as an indicator of repeat business and loyalty.

Global Segments

Refers to the division of the global market into distinct groups of customers or regions with similar characteristics or needs.