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Asked by Jessica Redding on Jun 05, 2024

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What are Geert Hofstede's six cultural dimensions concepts? What is the value of his cultural dimensions concept to global marketers?

Geert Hofstede

A Dutch social psychologist known for his research on cross-cultural groups and organizations, particularly for developing cultural dimensions theory.

Cultural Dimensions

Theoretical frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.

Global Marketers

Businesses or individuals that develop and apply marketing strategies on a worldwide scale, adjusting for cultural and regional differences.

  • Assess the effects of sociocultural determinants on international marketing strategies outside of advertising.
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Cassie VolpentestaJun 10, 2024
Final Answer :
Hofstede's six cultural dimensions include power distance, uncertainty avoidance, individualism, masculinity, time orientation, and indulgence. The value is in understanding differences between a marketer's culture and that of a new target market. This understanding is particularly important in selling and marketing communications decisions.

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