Asked by Marie Paulicia G. Christoph on May 02, 2024

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What is not a characteristic of a brand?

A) To identify origin
B) A strong jingle
C) To communicate meaning
D) To differentiate one firm from another

Firm Differentiation

The strategy of making a company's products or services distinct from its competitors in the eyes of customers, often through unique characteristics or superior quality.

  • Understand the fundamental concepts and characteristics of branding.
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PM
Pratishtha Mathur

May 05, 2024

Final Answer :
B
Explanation :
A strong jingle is not a characteristic of a brand itself; it is a marketing tool used to promote a brand. Characteristics of a brand include identifying origin, communicating meaning, and differentiating one firm from another.