Asked by Ja'Nayla Watts on May 01, 2024
Verified
Luxury brands primarily sell themselves on what type of value?
A) Exchange value
B) Use value
C) Symbolic value
D) Linking value
Luxury Brands
Brands that are characterized by their high quality, exclusivity, and association with prestige and sophistication.
Symbolic Value
Refers to the significance that a product or service holds beyond its functional utility, often derived from its meaning within a culture or context.
Exchange Value
The worth of a good or service determined by what it can be traded or exchanged for in the marketplace.
- Understand the importance of emotional, functional, and symbolic requirements in brand identity.
Verified Answer
ZK
Zybrea KnightMay 08, 2024
Final Answer :
C
Explanation :
Luxury brands primarily sell themselves on symbolic value, which refers to the prestige, status, and exclusivity associated with owning and using the brand's products. This value goes beyond the physical utility or functionality of the product, emphasizing the social and personal significance of the brand.
Learning Objectives
- Understand the importance of emotional, functional, and symbolic requirements in brand identity.