Brand equity reflects the value that ________ attach to the promise of a brand.

A) producers
B) consumers
C) managers
D) marketers

Brand Equity

The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.

Consumers

Individuals or groups who purchase goods or services for personal use and not for manufacturing or resale.

Promise

A declaration or assurance that one will do something or that a particular thing will happen.