Beverage companies often use television commercials with images of young people laughing and enjoying themselves on a beach or in a club. These images are designed to appeal to consumers' ________, suggesting "be like me."

A) geographic choices
B) self-concepts
C) loyalty references
D) benefit perceptions
E) demographics

Self-Concepts

Refers to the image or understanding a person has of themselves, shaped by personal experiences, social interactions, and perceptions.

Benefit Perceptions

The value or advantage customers believe they will receive from a product or service, which significantly influences their buying behavior.

Geographic Choices

Decisions related to the physical location or distribution of products, services, or marketing efforts based on geographical factors.