If values provide an end goal, and self-concept is the way one sees oneself in the context of that goal, lifestyles are

A) visual images of how we should live our lives.
B) our underlying motivations.
C) how we live our lives to achieve our goals.
D) motivations turned into perceptual maps.
E) determined by demographics.

Self-Concept

The image a person has of himself or herself; a component of psychographics.

End Goal

The final desired outcome or objective that an individual, group, or organization is aiming to achieve.

Lifestyles

Patterns of behavior or ways of living that reflect the attitudes, values, and consumption habits of an individual or group.