Asked by Morris Mwendwa on May 16, 2024
Verified
When Fisher Fine Furniture, an upscale home furniture store, tries to portray an image of "traditional, conservative, and with good taste," it is appealing to its target market's
A) lifestyle.
B) geodemographics.
C) demographics.
D) loyalty.
E) Tapestry segment.
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
Geodemographics
Geodemographics is a method of market segmentation that combines geography with demographic information to classify populations for targeted marketing and research purposes.
Tapestry Segment
Classification of neighborhoods based on demographic and socioeconomic characteristics to understand consumer behavior and lifestyle patterns.
- Understand how lifestyles, values, and self-perception affect consumer decisions.
Verified Answer
Learning Objectives
- Understand how lifestyles, values, and self-perception affect consumer decisions.
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