Asked by Morris Mwendwa on May 16, 2024

verifed

Verified

When Fisher Fine Furniture, an upscale home furniture store, tries to portray an image of "traditional, conservative, and with good taste," it is appealing to its target market's

A) lifestyle.
B) geodemographics.
C) demographics.
D) loyalty.
E) Tapestry segment.

Lifestyle

The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

Geodemographics

Geodemographics is a method of market segmentation that combines geography with demographic information to classify populations for targeted marketing and research purposes.

Tapestry Segment

Classification of neighborhoods based on demographic and socioeconomic characteristics to understand consumer behavior and lifestyle patterns.

  • Understand how lifestyles, values, and self-perception affect consumer decisions.
verifed

Verified Answer

AC
Araceli CarmonaMay 18, 2024
Final Answer :
A
Explanation :
Fisher Fine Furniture is appealing to its target market's lifestyle by portraying an image that aligns with the values and preferences of its customers, which include being traditional, conservative, and having good taste. This approach is aimed at attracting customers who identify with or aspire to this lifestyle.