Asked by Amanda Drennen on May 17, 2024
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Meal-in-a-Minute is a meal-preparation service operating in three states. Customers visit a Meal-in-a-Minute store to select and partially prepare their meals, which are then packaged for the freezer. At home, the customer can pull a meal out of the freezer and warm it in the oven or microwave. If the company wanted to expand into new areas of the United States, what segmentation method would probably be most useful in choosing new locations?
A) loyalty segmentation
B) benefit segmentation
C) psychographic segmentation
D) geodemographic segmentation
E) demographic segmentation
Geodemographic Segmentation
The process of classifying populations based on geographical and demographic factors for marketing and research purposes.
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty to the brand or company, often used to tailor marketing efforts and rewards.
Benefit Segmentation
A marketing strategy where the market is divided into segments based on the different benefits consumers seek from the product.
- Comprehend the function of segmentation within a marketing communications strategy.
Verified Answer
Learning Objectives
- Comprehend the function of segmentation within a marketing communications strategy.
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