Asked by David Miranda on Feb 18, 2024
Verified
Bea's Donuts requires that all people working in her store wear a light blue polo shirt showing the logo of her company.Requiring this shirt is part of what aspect of marketing?
A) service
B) packaging
C) employee engagement
D) positioning
Packaging
A process that explores every single visual element of the external appearance of an offering through the eyes of your customer.
- The importance of consistent branding and visual identity in marketing.
- The role of employee appearance in creating a cohesive brand image.
- The use of uniforms as a marketing tool to enhance brand recognition.
Verified Answer
DW
Dominique Williams
Feb 18, 2024
Final Answer :
B
Explanation :
Requiring employees to wear a specific uniform with the company logo is part of the packaging aspect of marketing, as it helps create a consistent brand image and experience for customers.
Learning Objectives
- The importance of consistent branding and visual identity in marketing.
- The role of employee appearance in creating a cohesive brand image.
- The use of uniforms as a marketing tool to enhance brand recognition.
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