Asked by David Miranda on Feb 18, 2024
Verified
Bea's Donuts requires that all people working in her store wear a light blue polo shirt showing the logo of her company.Requiring this shirt is part of what aspect of marketing?
A) service
B) packaging
C) employee engagement
D) positioning
A) service
B) packaging
C) employee engagement
D) positioning
Packaging
A process that explores every single visual element of the external appearance of an offering through the eyes of your customer.
- The importance of consistent branding and visual identity in marketing.
- The role of employee appearance in creating a cohesive brand image.
- The use of uniforms as a marketing tool to enhance brand recognition.
Verified Answer
DW
Dominique Williams
Feb 18, 2024
Final Answer :
B
Explanation :
Requiring employees to wear a specific uniform with the company logo is part of the packaging aspect of marketing, as it helps create a consistent brand image and experience for customers.
Learning Objectives
- The importance of consistent branding and visual identity in marketing.
- The role of employee appearance in creating a cohesive brand image.
- The use of uniforms as a marketing tool to enhance brand recognition.
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