Generally, less money is spent on advertising in B2B markets than in B2C markets because

A) B2B marketing usually involves more personal selling.
B) B2B marketing is too expensive to use advertising.
C) business customers prefer incentives.
D) B2B markets are too homogeneous to use advertising.
E) publicity is the most effective advertising in B2B markets.

Question

Jennica Newkirk · Accepted Answer

Final Answer : A, Explanation :  B2B marketing usually involves more personal selling, meaning that companies tend to rely more on face-to-face interactions and relationships with potential customers, rather than large-scale advertising campaigns. This focus on personal relationships, combined with the typically smaller target audience in B2B markets, means that companies often spend less money on advertising in these markets compared to B2C markets.

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