Asked by Jasmine Montero on May 02, 2024
Verified
The easiest type of person to sell a product to is a buyer who is at the unconscious need level.
Unconscious Need
A desire or requirement of a consumer that they are not fully aware of, which can influence their purchasing behavior.
Buyer
An individual or organization that makes a purchase decision, acquiring goods or services in exchange for money.
Product
A product or service developed from a process, presented in the marketplace to fulfill a demand or desire.
- Understand the concept of need levels and their impact on buying behavior.
Verified Answer
ZK
Zybrea KnightMay 03, 2024
Final Answer :
False
Explanation :
A buyer at the unconscious need level is not aware they have a need for the product, making them harder to sell to compared to someone who is already aware of their need or desire for the product.
Learning Objectives
- Understand the concept of need levels and their impact on buying behavior.