AnaCarolina and Jaco, executive managers at Duke Manufacturing, are tasked with determining appropriate performance metrics for the customer perspective of Duke's balanced scorecard. Which of the following is the best metric for this situation?

A) return on investment
B) operating throughout
C) material price variance
D) number of returns due to incorrect products shipped in response to orders

Performance Metrics

Quantitative measures used to assess, compare, and track performance or production across different areas of a business or operation.

Customer Perspective

An approach that focuses on understanding and fulfilling the needs, expectations, and satisfaction of the customers.

Number Of Returns

The count of items or goods returned to a company by consumers, typically indicating satisfaction levels or issues with the product.