The performance measures on a balanced scorecard tend to fall into four groups: financial measures, customer measures, internal business process measures, and learning and growth measures.

Balanced Scorecard

A strategic planning and management system used by organizations to communicate what they are trying to accomplish and measure the performance against strategic goals.

Financial Measures

Quantitative indicators used to assess the financial health, performance, and stability of a business or project.

Customer Measures

These are metrics used by companies to assess satisfaction, loyalty, and experience from the customer's perspective.