Asked by Kajal Barsiwal on May 19, 2024
Verified
An Allstate Insurance ad that says, "You're in good hands with Allstate" appeals to which level in Maslow's hierarchy?
A) ego needs
B) safety needs
C) self-actualization needs
D) belongingness needs
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, suggesting that human needs are organized in a hierarchy from physiological needs to self-actualization.
Safety Needs
According to Maslow, the second level of human needs, emphasizing personal security, health, and well-being.
- Understand Maslow's hierarchy of needs and its application to marketing and motivation.
Verified Answer
JE
Jordan EvraaMay 20, 2024
Final Answer :
B
Explanation :
The slogan "You're in good hands with Allstate" appeals to safety needs by suggesting that choosing Allstate will protect the customer from harm and ensure their security, which aligns with the safety needs level in Maslow's hierarchy.
Learning Objectives
- Understand Maslow's hierarchy of needs and its application to marketing and motivation.