Asked by Cristina LopezMartinez on Jul 11, 2024
Verified
According to Maslow,________ can be arranged in a hierarchy.
A) decisions
B) human needs
C) consumer perceptions
D) interpersonal attitudes
Human Needs
Fundamental requirements that individuals seek to fulfill, such as physiological, safety, love, esteem, and self-actualization needs.
Hierarchy
An organizational structure that ranks individuals or elements according to levels of importance, authority, or seniority.
- Explain Maslow's hierarchy of needs and its application in marketing.
Verified Answer
MB
Milam BlackJul 17, 2024
Final Answer :
B
Explanation :
Maslow's hierarchy of needs is a theory that explains human motivation and behavior. It suggests that human needs can be arranged in a hierarchical order, with the most basic needs at the bottom and the more advanced needs at the top. The hierarchy includes five levels: physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs. So, among the options given, the only relevant choice is human needs (B).
Learning Objectives
- Explain Maslow's hierarchy of needs and its application in marketing.