Asked by katira Gonzalez on May 19, 2024
Verified
Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?
Maslow's Needs
a hierarchy of human needs proposed by Abraham Maslow that motivates behavior, ranging from basic physiological needs to self-actualization.
Purchase
The act of buying goods or services, an exchange that involves transferring ownership from one party to another in return for money.
- Clarify the critical role Maslow's hierarchy of needs plays in understanding marketing and consumer behavior dynamics.
- Describe and analyze the idea of self-actualization as it relates to marketing.
Verified Answer
KC
kendysha crejusteMay 26, 2024
Final Answer :
A car purchase has the ability to satisfy an individual's belongingness and ego needs. More specifically, the purchase of a car can increase an individual's self-esteem and sense of achievement (ego needs), especially when buying a luxury car like a Mercedes. It can also help consumers to gain acceptance from others, especially from people that also have similar cars (belongingness needs). Note, the student could also argue that a car purchase could also indirectly satisfy safety and physiological needs if they are using for work to acquire income for shelter and food.
Learning Objectives
- Clarify the critical role Maslow's hierarchy of needs plays in understanding marketing and consumer behavior dynamics.
- Describe and analyze the idea of self-actualization as it relates to marketing.
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