Asked by katira Gonzalez on May 19, 2024

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Why could it be argued that the purchase of a car can satisfy more than one of Maslow's needs?

Maslow's Needs

a hierarchy of human needs proposed by Abraham Maslow that motivates behavior, ranging from basic physiological needs to self-actualization.

Purchase

The act of buying goods or services, an exchange that involves transferring ownership from one party to another in return for money.

  • Clarify the critical role Maslow's hierarchy of needs plays in understanding marketing and consumer behavior dynamics.
  • Describe and analyze the idea of self-actualization as it relates to marketing.
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KC
kendysha crejusteMay 26, 2024
Final Answer :
A car purchase has the ability to satisfy an individual's belongingness and ego needs. More specifically, the purchase of a car can increase an individual's self-esteem and sense of achievement (ego needs), especially when buying a luxury car like a Mercedes. It can also help consumers to gain acceptance from others, especially from people that also have similar cars (belongingness needs). Note, the student could also argue that a car purchase could also indirectly satisfy safety and physiological needs if they are using for work to acquire income for shelter and food.