Asked by Barbara Circle on Apr 24, 2024
Name and describe the five levels of Maslow's hierarchy of needs.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, outlining a hierarchy of human needs in five tiers, from basic survival needs to self-actualization.
- Describe the essential importance of Maslow's hierarchy of needs in the context of marketing and the study of consumer behavior.
Learning Objectives
- Describe the essential importance of Maslow's hierarchy of needs in the context of marketing and the study of consumer behavior.